Takes aim at Google and Microsoft with Multimodal Chat Search

  •`s search technology innovation. 
  • Multimodal searching - extended opportunities 
02.16.2023 Takes aim at Google and Microsoft

Richard Socher, the founder of, acknowledges that his company has always been the underdog in the search engine space, going up against giants like Google and Microsoft. However, Socher is always proud to point out that built a search engine based on generative AI back in December, several months before the other major search players made their announcements. Now, the company is taking that head start and building on it with multimodal search, which allows the addition of various elements beyond text to provide more precise answers to users queries.

For instance, if users ask "Which company has the most CRM market share?", they will receive the answer "Salesforce”. If they follow up with "What is Salesforce's stock price?", they will be presented with a stock chart rather than a text-based answer. Socher notes that this approach is a much more effective way to answer these kinds of questions, and that multimodal search can be applied to other requests depending on the context.

So, he describes his company as more ahead of the curve than other well-known candidates. Also, he says “Instead of making up a bunch of numbers, which every other language model would do, we`ll just show you our stock app right there inside the conversation”.

The founder claims getting large language models is the most important to be multimodal in various senses of existing modalities such as codes, texts, graphs, interactive elements, images, and so on. was launched at the end of 2020 with the aim of creating a search engine based on AI that was more user-focused and open than its competitors. Socher wanted the company to be the "anti-Google" and to build a search platform that emphasizes serving user needs directly through apps rather than bombarding them with ads.

Now, he doesn't want to share the information about the company`s search technology outside, fearing others can use it. But still, he is looking forward to opening the secret in the future.

The company is growing by double-digit percentages every month, and millions of people use the site daily. Regarding monetization, is considering several options, including private ads, subscriptions to add-ons, and opening the platform for building third-party apps as stock apps with stock chart displaying. Third-party apps are part of monetization. As the owner explains people can allow such applications to sell services and in case when they are relevant to the consumer, the company will get a cut of that.

Socher believes that has found a way to differentiate itself from its competitors by building something unique while capturing most of what people want from a search engine.

As well as, remind you that GitHub's Copilot for Business is now generally available, and opens new opportunities for every professional environment.

Nataliia Huivan
Nataliia Huivan
Professional author in IT Industry

Author of articles and news for Atlasiko Inc. I do my best to create qualified and useful content to help our website visitors to understand more about software development, modern IT tendencies and practices. Constant innovations in the IT field and communication with top specialists inspire me to seek knowledge and share it with others.

Share your thoughts in the comments below!

Have any ideas or suggestions about the article or website? Feel free to write it.

Any Questions?

Get in touch with us by simply filling up the form to start our fruitful cooperation right now.

Please check your email
Get a Free Estimate