Amazon amplifies AI competition against Microsoft and Google with advanced cloud tools

  • New AI technologies to help businesses develop their chatbots and image-generation services 
  • No longer any need to deal with the underlying data center servers 
Amazon amplifies AI competition against Microsoft and Google

Amazon Web Services (AWS), the world's leading cloud computing provider, this Thursday launched a suite of proprietary AI technologies designed to help businesses develop their own chatbots and image-generation services backed by artificial intelligence. While other tech giants such as Microsoft and Alphabet are adding AI chatbots to their search engines and other consumer products, AWS is taking a different approach.

A service called Bedrock, which Amazon plans to offer, will give companies the ability to customize foundation models - the core AI technologies that generate human-like text or images from a prompt - using their own data to create unique models. OpenAI, the developer of the highly acclaimed ChatGPT earlier this year, offers a similar service, allowing customers to fine-tune the underlying ChatGPT models to create a customized chatbot. Alongside Amazon's own proprietary foundation models (called Amazon Titan), the service will also feature third-party options from startups such as AI21 Labs, Anthropic, and Stability AI. Customers will be able to try out these technologies without the need to deal with the underlying data center servers that power them. As Vasi Philomin, Vice President of Generative AI at AWS, stated, "It's unneeded complexity from the perspective of the user".

The underlying servers will use a mix of Amazon's custom AI chips and chips from Nvidia Corp, the largest supplier of chips for AI work, whose chips have been in tight supply this year. Dave Brown, Vice President of Elastic Compute Cloud at AWS, said that the company's custom chips can land tens of thousands or hundreds of thousands of chips as needed, which could serve as a release valve for some of the supply chain concerns that people are worried about.

The launch of Bedrock highlights AWS's efforts to expand its AI offerings and bring the underlying technology to other businesses via its cloud operations. It also reflects the growing demand for AI technologies and chatbots, which have become essential components of modern business operations. AWS is aiming to equip businesses with the necessary resources through Bedrock, to develop tailor-made chatbots and image creation services supported by advanced AI technology.

Earlier, we mentioned that Microsoft and Google are competing for control over generative AI.

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Nataliia Huivan
Nataliia Huivan
Professional author in IT Industry

Author of articles and news for Atlasiko Inc. I do my best to create qualified and useful content to help our website visitors to understand more about software development, modern IT tendencies and practices. Constant innovations in the IT field and communication with top specialists inspire me to seek knowledge and share it with others.

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