On Sunday, Meta Platforms revealed that it is currently testing a regular subscription service called Meta Verified. This service is designed to allow users to verify their social media accounts through government-issued IDs, which will result in a blue badge being added to their profile. The goal of Meta Verified is to aid content creators in increasing their audiences and building communities.
The upcoming subscription bundle will be available this week for both Instagram and Facebook. It offers enhanced protection against impersonation, and will be priced at $11.99 per month on the web. Also $14.99 monthly for both Apple's iOS and Android systems. Meta Verified is set to be launched later this week in Australia and New Zealand with a gradual expansion into other countries following.
Some of the new products were prepared by CEO Mark Zuckerberg to be launched now. They would “empower creators to be way more productive and creative” he said.
Eventually, Meta's entrance into subscription services mirrors that of Twitter, which announced the launch of Twitter Blue for $11 per month last month. In addition, Snap Inc.'s Snapchat and messaging app Telegram began offering paid subscription services last year as a new revenue stream.