Instagram Rumored to be Developing AI Chatbot Feature

  • What is known about the feature?
  • Has there been an official statement from Instagram?
Instagram's AI Chatbot Feature: Rumors and Speculations

Spotted! Instagram, the popular social media platform owned by Meta, might be venturing into the world of AI chatbots. A leaked screenshot shared by app researcher Alessandro Paluzzi on Twitter suggests that Instagram is working on a feature that would incorporate chatbots capable of answering questions, providing advice, and assisting users in writing messages. The screenshot also indicates that users will have the option to select from a range of "30 AI personalities" to find the one that resonates with them the most.

Although Meta has yet to make any official announcements regarding this potential addition to Instagram, the introduction of chatbots aligns with the company's previous statements regarding its AI aspirations. In February, Meta's CEO, Mark Zuckerberg, disclosed that the company was actively developing AI personas to aid people in various ways and was exploring methods to make these chatbots accessible through text conversations, similar to the chat in WhatsApp and Messenger.

Instagram wouldn't be the first social media platform to explore the potential of chatbots as an engaging feature. Snapchat, for instance, launched its own "My AI" chatbot, powered by OpenAI's ChatGPT, earlier this year. Recently, Tiktok also broke into the race by releasing its AI chatbot Tako. Furthermore, websites like have gained significant popularity by enabling users to interact with chatbots based on popular fictional characters. Even chatbots originally designed for non-social purposes have found adoption in social engagement. Microsoft's Bing chatbot, for example, surprised and entertained users with its peculiar conversational style upon its recent release.

The main challenge for companies is to create a chatbot that maintains fun and interesting communication without being offensive or crossing the line of safe interaction, for example, by encouraging users to do dangerous or wrong things. Whether Instagram will manage to do this remains the biggest mystery for us.

Similarly, it remains uncertain whether Meta actually intends to release these chatbots on Instagram and what security measures it will implement. However, it's worth noting that Paluzzi, the leaker behind the above screenshot, has a reputable history of revealing upcoming app features, such as the BeReal clone on Instagram and the co-authoring feature on Twitter.

Nataliia Huivan
Nataliia Huivan
Professional author in IT Industry

Author of articles and news for Atlasiko Inc. I do my best to create qualified and useful content to help our website visitors to understand more about software development, modern IT tendencies and practices. Constant innovations in the IT field and communication with top specialists inspire me to seek knowledge and share it with others.

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